Weekly Posting Schedule
• Frequency: 4–5 posts per week
• Content Mix:
• Engaging/Entertaining: 2 posts
• Educational: 2 posts
• Trending Content: 1 post
Content Calendar (1 Week Sample)
Day Theme Content Idea Audio/Trend CTA
Monday Dream Listing Spotlight Showcase an ultra-luxury listing (mansion, penthouse). Add reactions or quirky commentary. Calm or luxury-focused soundtracks “What’s your dream home?”
Tuesday Educational Tip Share 3 red flags to watch for in a real estate listing (e.g., vague descriptions). Clear voiceover or text-to-speech “Have you spotted these before?”
Wednesday Budget Home Highlight Tour a charming or quirky home under $X budget. Mention pros/cons. Upbeat trending sound “Could you live here for this price?”
Friday Trend Challenge Use a trending sound or challenge while reviewing a listing with a funny theme (e.g., tiny home). Popular TikTok trend audio “Would this work for you?”
Saturday Viewer Engagement Ask viewers to DM or comment a listing they want reviewed, then react to it with a video. Fun or conversational audio “Tag a listing you want reviewed!”
Content Pillars
1. Luxury Homes: Reviews of jaw-dropping, aspirational properties.
2. Affordable Living: Showcasing affordable homes and practical choices.
3. Educational Tips: Real estate advice like how to spot scams, pricing strategies, or home staging tips.
4. Unique Listings: Highlight quirky, unconventional, or famous homes.
5. Interactive Content: Responding to comments, challenges, or duets with audience-suggested properties.
Example Themes for the Month
1. Week 1: “Luxury vs. Budget: What $500k Gets You Around the U.S.”
2. Week 2: “Tiny Home Living—Would You Try It?”
3. Week 3: “Most Expensive Homes on Zillow: Worth It or Not?”
4. Week 4: “Red Flags in Listings That Scream ‘RUN!’”
Additional Tips
• Optimize for Trends: Stay up-to-date on TikTok challenges and adapt them to real estate.
• Consistency in Style: Use a branded color palette, captions, and hashtags like #RealEstateReview or #DreamHome.
• Audience Interaction: Regularly engage with followers through Q&A videos, comment responses, or polls.
Would you like further elaboration or visuals for any specific week?